Should you join DFP small business to display AdSense ads?

Since March 2008 when Google acquiredDoubleClick for Publishers(DFP) for  US $3.1 billion, AdSense publishers have become more inquisitive on how this system works and whether it can help them maximize their AdSense revenue and bypass the Ad display restriction and limits like showing more than three AdSense content units per page. We received many emails regarding
this ad management service. After a thorough research and contacting a Google agent directly, we are publishing this article to clear several misconceptions revolving around this topic. Both Blogger and Wordpress users who have implemented multiple Ad units per page via DFP on their blogs are advised to read this guide carefully.

What is DFP Small Business?

DoubleClick is a digital marketplace that connects ad agencies, marketers and Web site publishers( people like you and me ). It is indeed a complete toolkit to manage ads, including streamlined trafficking, targeting, advanced forecasting and reporting, revenue optimization, and direct access to advertisers

It is helpful for those publishers that are using multiple ad networks besides AdSense and wants to manage ad placements through a common control panel.  If you set an ad inventory using DFP, the advertisers can directly choose to display their ads on your spot no matter they are using adwords or other networks like chitika. You can also set up a minimum  CPC price for the inventory. DFP then lets advertisers compete/bid for that ad space and then it will display the best paying ad. Suppose if chitika was paying a higher CPC for an Ad as compared to AdSense then your ad spot will display Ads from chitika network instead of AdSense and vice versa.

Benefits of DFP

There are three major benefits of using DoubleClick that are worth noticing:

1. Maximize your website revenue: Since advertisers bid for you ad spot therefore you get highest-paying ads available that increases your earning potential for the selected spot. This does not mean it will increase your AdSense or any other network earning significantly. Read this
2. Largest network of online advertisers
3. Greater Control: You control over when, where, and to whom your ads deliver. They have some extremely useful tools for ad serving, reporting and optimization which are worth trying and saves a lot of time. The system is surely automated. Once you setup inventories, rest all serving is done by DFP system.

Who should join it?

DFP is worth trying only if you are using multiple ad networks and you are running a large website with growing traffic and thousands of pageviews per day. It is also useful for those whose websites or blogs have the potential to attract direct sponsors. If your website displays direct ads both banner and contextual then this system would work best for you to find thousands of such interested advertisers.

How to start using DFP?